Burgers A' Buzzin'
24 December 2015 15:04![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
chien_rouge525During a summer review session, I remember one of my teachers talking about going out for lunch one afternoon and debating whether he should eat at Jollibee or McDonald’s. But after seeing the pack of people in both chains, he decided to just eat somewhere else. And not only my instructor have experienced the charisma of both chains as their popularity is evident to everyone by the number of branches worldwide as well as the people that flock them. Then, if they are in the same league when it comes to popularity, why do people debate upon whether to eat in Jollibee or in McDonald’s?
I conclude that we have difficulty in choosing from Jollibee and McDonald’s based on a lot of similarities of both chains as well as their differences. One similarity could be that both popular fast food chains have nearly the same services and menu. Nowadays, both of them offer breakfast combination meals for the early birds. What one has, the other has it too. They have the same advertising gimmicks and this can be exemplified by their mascots: Jollibee and Ronald McDonald. Along with these main mascots come their friends from Jollitown and McDonald Land whose characters have been likened to the chains’ food services. These are features which customers, specially children, enjoy and delight in.
However, one can argue that McDonald’s fries and burgers are in a different league from Jollibee as the former has always been centered on shakes, burgers and fries while the latter once highlighted burgers but switched to chicken and spaghetti. Jollibee is the product of Mr. Tony Tan Caktiong, who first set up Jollibee in Quezon City therefore making it a local fast food chain that incorporated in its dishes the sweet taste Filipinos have as well as the requirement for diners to be able to smell food even while the food is being cooked. Whereas McDonald’s is an American food chain and was franchised by Mr. George Yang thus making it a foreign delight that has only evolved in the Philippines to fit the Filipino taste.
(Who's hungry now? HAHA This was an essay wherein we had to compare to objects that were assigned to us. I was given McDonald's and Jolibee. Mmm. I think I could go for a chicken sandwich right now. )
I conclude that we have difficulty in choosing from Jollibee and McDonald’s based on a lot of similarities of both chains as well as their differences. One similarity could be that both popular fast food chains have nearly the same services and menu. Nowadays, both of them offer breakfast combination meals for the early birds. What one has, the other has it too. They have the same advertising gimmicks and this can be exemplified by their mascots: Jollibee and Ronald McDonald. Along with these main mascots come their friends from Jollitown and McDonald Land whose characters have been likened to the chains’ food services. These are features which customers, specially children, enjoy and delight in.
However, one can argue that McDonald’s fries and burgers are in a different league from Jollibee as the former has always been centered on shakes, burgers and fries while the latter once highlighted burgers but switched to chicken and spaghetti. Jollibee is the product of Mr. Tony Tan Caktiong, who first set up Jollibee in Quezon City therefore making it a local fast food chain that incorporated in its dishes the sweet taste Filipinos have as well as the requirement for diners to be able to smell food even while the food is being cooked. Whereas McDonald’s is an American food chain and was franchised by Mr. George Yang thus making it a foreign delight that has only evolved in the Philippines to fit the Filipino taste.
(Who's hungry now? HAHA This was an essay wherein we had to compare to objects that were assigned to us. I was given McDonald's and Jolibee. Mmm. I think I could go for a chicken sandwich right now. )
